effective business communications

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EMG: effective business communications

EMG is the leading international b2b communications agency specialised in industrial media relations programmes. Working The EMG Way™, we support our clients by delivering practical communications programmes around the globe.



OTHER EMG ACTIVITY

9 April 2015

Thought leader's new clothes

Over the last few years, the term Thought Leadership has been used extensively in PR and Marketing circles. Personally, I have been bothered by the over-use of the term - and when I follow the discussions on several PR professional forums I notice I am not the only one. 


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