Media Relations Programmes
Issuing a press release has become far easier in recent years and anyone can book an advertisement, but managing a fully integrated media relations programme requires special skills as well as a significant investment in time.
EMG clients benefit from our proven ability to design and implement media campaigns across printed and digital trade media. They maximise their online and print media coverage opportunities, thanks to clearly defined messaging and our more than 20 years of experience in reaching industrial decision makers across the world.
We maintain our own media database covering the print and online publications in key industrial sectors, and we have regular direct contact with many of the leading editors and reporters around the globe.
EMG uses a mix of tried and tested methods: press releases, feature articles, one-on-one interviews and social media. And because opportunities do not always happen spontaneously, EMG initiates and organises individual and multi-client Media Briefings at customer facilities and during key trade shows around the world.
Media Relations and Advertising should go hand in hand. EMG not only designs, writes and develops effective advertisement campaigns but we also consult on the choice of publications and negotiate space, position and pricing.
Media Relations - The EMG Way™
For our clients’ Media Relations Programmes, we apply a number of proprietary tools, including
EMG Media Information Centre™
EMG researches and maintains its own database of more than 12.000 key print and online publications – all of which are contacted on a regular basis. In addition, we work with global partners to obtain more country/region specific publications where needed.
PressReleaseFinder.com™ and prf.cn™
With a track record of more than 10 years, www.PressReleaseFinder.com, our online multi-lingual media centre for trade editors, has become a trusted source of information and a regular port of call for countless (trade) editors and writers. Together with its dedicated Chinese language sister site www.prf.cn, PressReleaseFinder also actively reaches out to Editors through regular and targeted outreach.