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24 January 2018

Chinaplas 2018 - bigger, better and more boisterous than ever

The countdown to this year’s Chinaplas event is well on its way with only 12 weeks to go before the show opens its doors at the new - and world’s largest expo centre- the NECC (National Exhibition and Convention Centre), close to Hongqiao airport.

18 January 2018

When it comes to trade shows, you can build on us

The decision to take part as an exhibitor in a trade fair is never taken lightly. There are so many aspects to consider. Why are we going, who are we going to meet, what are our messages? And then there is the cost, both direct (space, stand build, displays) and indirect (travel, accommodation, entertainment) as well as the often “hidden costs” of staff involved in attendance, organisation, coordination and communication.

20 December 2017

In communications, every mission is critical

We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content management have to adapt.

7 December 2017

Plenty of drive at SPS

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality. 

23 November 2017

Flying start for stress-free exhibitor meetings

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building wouldn’t be the same without them. 

17 October 2017

Asia’s two key plastics trade shows loom large again

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad. 

4 October 2017

Waste no more

Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas. 

25 January 2017

EMG helps Guardian to shine at glasstec

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show. 

13 October 2016

Guardian Automotive defines key messages and makes an impact at Automechanika Frankfurt

Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define and embed its positioning and make a significant impact during Automechanika, the world’s leading trade fair for the automotive aftermarket. 

10 October 2016

Get help managing your trade-show workload

Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from trusted partners to help ensure they are as well prepared as possible. That’s where, for many firms, EMG comes into play.

22 September 2016

K 2016 - Are you ready?

So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start -- but it’s only a start.

30 June 2016

A Pre-K2016 Experience in Belgium

Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the event have been put together in a YouTube video.

28 June 2016

Doing it differently to be the talk of the show

EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes

10 June 2016

Pre-K Multi-Client Press Conference - it's a wrap

Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts and communication professionals from six companies. 

9 June 2016

Plastics and the circular economy

The 6th Plasticity Forum is coming to London on September 21st coinciding with the London Design Festival.

9 March 2016

ELIX Polymers' positioning and communications strategy

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.

17 February 2016

2016 - a year of two halves

This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldorf.

11 November 2015

K 2016: Pre-K Multi-Client Press Conference

From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each company to hold tailored activities with the invited media.

4 August 2015

Guardian Industries choosing EMG: as clear as glass

Earlier this year we started working for Guardian Industries Glass Group, one of the largest manufacturers of glass in the world (check the press release for the official announcement).

13 July 2015

ASCEND: Total message translation around the globe

EMG and sister company Marketing Solutions have successfully supported Ascend Performance Materials at trade shows all over the world.

Since 2009 Ascend Performance Materials, a leading global producer of PA66 resin, chemicals and fibres, has worked with EMG and Marketing Solutions in China to gain maximum visibility during the annual Chinaplas shows.

21 May 2015

Chinaplas thunders back to Guangzhou

Adsale, the show organisers, said the show has now outgrown the K fair in exhibitor count- claiming 3282 exhibitors from 40 countries, compared to 3215 at the last K in 2013.  Some 400 of these are first time exhibitors, mainly from China and across Asia. Overall, Chinese firms account for around 60% of exhibitors. At the close of day one, we could not find any stats on the visitor count, which is expected to exceed last year’s show in Shanghai, with over 75% coming from China.

18 May 2015

K 2016: Plan your high visibility campaign now

Demand for exhibition space is extremely lively, and all 19 halls of Düsseldorf's fairgrounds will once again be fully occupied.  All in all, around 3.000 exhibitors are expected in Düsseldorf between 19 and 26 October 2016. If you want to take part in the greatest Plastics show on the planet, make sure your application is in before the deadline of May 31, 2015.

30 January 2015

Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay.  In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything. 

24 November 2014

Fasten your seatbelts - 2015 events calendar kicks off at breath-taking pace

Just as you thought the last of this year's exhibitions were done and dusted, many of you will already be thinking of the 2015 events schedule.  The new year promises to kick off at breath-taking pace with three mega shows all taking place in the first half in vastly different locations.  Our global capabilities, combined with local expertise and industry knowledge, enable us to work with our clients to take a broader perspective on how to maximise their presence and share of voice at shows within a coherent, integrated, programme structure.  

18 November 2014

Body Language 101: Are your non-verbal cues supporting what you say?

It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.

10 October 2014

Creating a basis for profitable success and growth

By Phil Allen, CEO & Value Creator of Customer Value Management GmbH

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation. 

8 September 2014

What extra hands can do for you at Fakuma

As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.

5 August 2014

Leveraging trade shows for quality one-on-one time

Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a comprehensive and integrated programme including pre-show, on-site and post-show communications is an important step to capitalise on your investment.

20 May 2014

Industry 4.0 - Simply a trend or the new standard?

Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided insight into the latest Industrial Ethernet developments.

27 January 2014

We've got you covered at Chinaplas

As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to deliver company messaging, raise your profile and initiate new business contacts. 

17 October 2013

Media interviews at K 2013

It takes quite some preparation to make the most out of your trade show attendance. For one, the EMG team has been reaching out to editors for weeks to arrange stand visits and one-to-one interviews.

16 October 2013

Day 1 at K 2013

The plastics world has gathered once again in Düsseldorf. From 10 in the morning the halls are flooding with visitors, with the occiasonal stand builder still rushing to fix a display or couriers bringing the latest parts.

14 October 2013

What's the story

Love them or loathe them, trade shows are an essential part of the promotional mix – and most companies carefully select the events where they are most likely to meet new and existing customers. Your trade show attendance can only be successful if you manage to get your key messages across – to (potential) customers and any visiting editors.

22 July 2013

Making the most of your K 2013 investment

Are you ready for the K-show? EMG's Client Service Director Paulien Boumans discusses the best approach for your marketing communications plan for this year's K.

18 June 2013

Pre-K Multi-Client Press Conference - It's A Wrap

"This is our 4th Pre-K event and judging by its continued appeal, it won’t be our last."

6 June 2013

Pre-K 2013 - Day 2

The first day of this year’s Pre-K flew by! One highlight was the discussion at dinner between editors and industry leaders.

5 June 2013

Pre-K 2013

All signs are positive as the first day of Pre-K is underway with four companies presenting to 27 editors. 

31 May 2013

Putting the horse in front of the cart for K 2013

With 3000 companies exhibiting, editors will be overrun with invitations to hear and view what will be on show at the K or what is newsworthy.

22 May 2013

EMG gears up for SPS IPC Drives 2013

EMG is working on plans for the 2013 show to create increased awareness of our clients’ products and services.

19 April 2013

See you at Chinaplas 2013

The EMG teams will be working at Chinaplas for the 9th consecutive year, supporting clients with press conferences, interview management and key message development.

1 March 2012

PlastIndia growing in stature

Over 1300 companies converged on New Delhi in early February for the 2012 PlastIndia exhibition. India’s leading plastics industry exhibition, and a growing force in the broader Asian exhibition calendar enjoyed its largest event yet.

5 December 2011

EMG sets eye on India

EMG’s activities in Asia continue to grow through its operations in China and Singapore. India is now too generating buzz with EMG's clients and set to become an increasingly important region in terms of investment and marketing for more and more companies.

13 October 2011

PlastIndia on the Horizon

Over 1300 companies will converge on New Delhi in early February for the 2012 PlastIndia exhibition. India’s leading plastics industry exhibition, and a growing force in the broader Asian exhibition calendar is set for its largest event yet.

23 May 2011

EMG completes another successful Chinaplas event

We notched up yet another highly successful Chinaplas, Asia's number one plastics trade exhibition.

11 April 2011

Media Relations at European Coatings Show 2011

At the European Coatings Show 2011 887 exhibitors from 45 countries presented their products and services on a record net display area of over 30,000 square metres.

4 April 2011

Hit the headlines at Chinaplas

Chinaplas 2011 will be held again in Guangzhou from 17-20 May. As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to initiate new business contacts.

30 March 2011

Impresions Medtech Europe 2011

Medtec Europe in Stuttgart (22-24 March) was busier than last year: 13,500 visitors and 1003 exhibitors met each other on 16,000 square metres. All up compared to last year.

14 November 2010

Building relationships at Greenbuild

Greenbuild is the USA's leading show for sustainable building. The 2010 show was the largest Greenbuild to date with over 28,000 registered visitors and 1000 exhibitors.

27 October 2010

Automation showcase

SPS/IPC/DRIVES is Europe's leading conference and exhibition for electric automation. This year's event will be held from 23 until 25 November 2010 in Nuremberg.

25 October 2010

EMG Seminar


20 October 2010

Follow The EMG Way™

What you say matters - how and where you say it matters even more. Since EMG was founded in 1991, we have worked with many leading industrial companies around the globe, providing a wide range of business communications services.

15 October 2010


This Autumn, EMG clients are taking part in a large number of trade shows around the world.

1 October 2010

Best Ever.

Although the K-show is now imminent, as early as May this year 26 editors representing 36 European, U.S. and Asian plastics publications attended our Pre-K 2010 Multi Client Press event.

21 September 2010


On 1 September, Milliken opened the digital doors to its K 2010 stand via a K-blog. Regular updates before and during the show allow Milliken to communicate actively about its many additive innovations to be presented at K 2010.

5 September 2010

Make an impact at K 2010

If you are planning to take part in K 2010, you will no doubt be looking to maximise your investment. Positive media coverage will inform prospective visitors that you will be exhibiting and - more importantly - why they should be visiting you.

10 August 2010

See you at IBC.

Broadcast your key messages