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EMG Activity


18 May 2017

300,000 and counting

Last month we reached the milestone of 300,000 media articles monitored. Our numbering dates back from the year 2000, when we still used scissors and glue to capture our client’s media activity. It took us over nine years to reach the first milestone of 100,000 and another seven years to triple that.





7 March 2017

‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 





12 October 2016

Media monitoring and reporting The EMG Way

To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.





16 April 2015

Dark Thinking about Dark Social

A few weeks ago I read an article about Dark Social. To some the buzz word for 2015 – or at least at the time of publishing. 





26 January 2015

Real news - or just puff?

If you want to promote your business online, you need a good story.  Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.





30 July 2013

Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.





10 February 2011

Industry News: We're still reading print

According to the 2011 Eurocom Worldwide Technology Survey, 70% of executives in technology businesses read print journals at least once a month, and nearly half (48%) read print journals at least once a week.





1 September 2010

Social Media: Threat or Opportunity?

Are you wondering what the online community is saying about you?





20 August 2010

Trade press use of social media

Today, social media are dominating discussions about communication and internet developments. What started as bulletin boards and people creating their own personal websites has now turned into a global communications phenomenon - with Facebook overtaking Google as the number 1 site in America.