B2B Media Relations Serving 12 clients at the latest K-show in Düsseldorf

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EMG Activity


7 November 2017

Mapping twists and turns in the digital customer journey

Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) resulting in a final presentation are numbered.  





31 October 2017

Are you Agile or on Autopilot?

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notice, right? Agile marketing is one emerging approach to our fast moving world, but is there still a place for the annual planning cycle?





10 October 2017

Guardian Automotive: shop and showcase in one

Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you want to make it easy for customers to order online – on the other you want to reach out and talk about your latest development, interact with your communities and invite them to share their stories. The answer is straightforward: combine the shop. and www. website into one digital presence.





22 August 2017

Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.





29 June 2017

Additive Manufacturing: Materials, Machines and Applications as the foundations of our latest practice

Yesterday, we launched our additive manufacturing (AM) and 3D printing practice. As far as we know, we’re the first communications agency - in Europe, at least - to establish one. 





7 March 2017

‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 





12 October 2016

Media monitoring and reporting The EMG Way

To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.





16 June 2016

#e-nough!

EMG client Jonathan Graham is passionate about sustainability and passionate about print. So much so, he chairs the Marketing Committee of NGO Sustainable Green Printing (SGP) Partnership.





7 April 2016

Get on the WeChat bandwagon

Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority now through mobile devices - China has long had a flourishing indigenous social media scene. Many platforms most Westerners have never heard of have already come and gone, having ridden the wave of 100s-of-millions-plus users and then fallen into demise - like RenRen, Sina Weibo and many more.





21 October 2015

Getting your message across with video

When Clariant recently held its very first Sustainability Dialog Day, the event represented a very bold move, bringing together various partners right across the value chain. It would be very difficult to capture the spirit of the day in words alone.  So a video team was on hand to talk to participants and get their feedback.  





7 September 2015

BE SOCIAL: turn CAPS LOCK off

Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more than a few words and typos are easily made (think smartphones and tablets).





12 June 2015

PressReleaseFinder in Spanish, Portuguese and... on your phone

A lot has happened since we offered you a sneak preview of PressReleaseFinder’s new look and feel. The latest feature is the new Spanish and Portuguese user interface.





16 April 2015

Dark Thinking about Dark Social

A few weeks ago I read an article about Dark Social. To some the buzz word for 2015 – or at least at the time of publishing. 





27 October 2014

Are you ready for (internal) blogging?

Think about blogs as the combined digital version of the traditional printed employee magazine and the impromptu chat around the water cooler. A big benefit is the interaction with the writer and the bonus is the conversation with other readers - available immediately versus waiting to send or read 'letters to the editors' in the next magazine.





7 November 2013

Comprehensive, easy to use, accessible...

When Songwon moved from a domestic player in Korea to the #2 manufacturer of polymer stabilizers in the world, they enlisted the support of Marketing Solutions, a member of the EMG Global Group. Together they refreshed Songwon’s branding and corporate communications strategy and undertook an ambitious website redesign.





21 August 2013

Social Media Monitoring

The use of social media has grown enormously; making the best use of these new media platforms will allow your business to be a leader and help keep you ahead of the competition.





30 July 2013

Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.





3 March 2011

Smartphones now widely used to access online news

The majority of respondents to the Eurocom Worldwide Technology Survey now access online news using computers, phones and tablets, such as iPads.





20 August 2010

Trade press use of social media

Today, social media are dominating discussions about communication and internet developments. What started as bulletin boards and people creating their own personal websites has now turned into a global communications phenomenon - with Facebook overtaking Google as the number 1 site in America.