Celebrating 25 years Check out the EMG timeline to see highlights of our first 25 years

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EMG Activity


11 July 2017

EMG Training Programmes: Bringing out your inner spokesperson

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.





21 April 2015

Britcham 'Getting your message across' workshop

“Getting your message across” was the topic of a workshop organised by the British Chamber of Commerce (BritCham) on April 21 in Brussels in conjunction with EMG.





18 November 2014

Body Language 101: Are your non-verbal cues supporting what you say?

It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.





10 October 2014

Creating a basis for profitable success and growth

By Phil Allen, CEO & Value Creator of Customer Value Management GmbH

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation. 
 





1 September 2014

EMG helps train executives in Value Based Marketing

EMG China General Manager Helen Han delivered a training session as part of a 2 day workshop on Value Based Marketing organised by Phil Allen, probably the most experienced marketing-educated marketing & sales excellence and Customer Value Management practitioner in the global chemicals and plastics markets.





19 June 2014

Value Based Marketing
Creating Customer Value, Capturing Your Share

2 day seminar in both English and Chinese to develop the essential value based-marketing skills for success in China is being held in Shanghai from July 15 -18th.





30 August 2013

Last Call: K 2013 Media Training

During this one day session you will get hands-on experience in responding to media enquiries, gain an understanding of media processes as well as develop your ability to talk confidently about the latest trends and innovations, focusing on key messages and highlighting company activities.