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EMG Activity


9 December 2013

Fulfilling our customers' Chinese Dream

The Economist recently published a piece (Chasing the Chinese Dream) which examines Communist Party leader Xi Jinping's vision for "the great revival of the Chinese nation", which he coined as "the Chinese Dream".





28 November 2013

Lots of fun at annual Sinterklaas celebration

Sinterklaas, not to be mistaken for Santa Claus, has paid EMG a visit and left some nice gifts. However, to win a gift some tough challenges had to be faced.





13 November 2013

Get a jump on 2014

The end of the year is coming fast. Once you complete a few last projects you can do the communications happy dance through Christmas and New Year to celebrate your success. But wait, don’t start dancing just yet. Think about what January is going to look like – employee kickoff communications, external campaigns...





7 November 2013

Comprehensive, easy to use, accessible...

When Songwon moved from a domestic player in Korea to the #2 manufacturer of polymer stabilizers in the world, they enlisted the support of Marketing Solutions, a member of the EMG Global Group. Together they refreshed Songwon’s branding and corporate communications strategy and undertook an ambitious website redesign.





22 October 2013

EMG's Steps for Schools campaign raises 7,500 euros for the Gbumbeh Primary School

EMG Steps for School campaign raises 7,500 euros.  Thanks to everyone who joined the campaign. We hope you got fit and enjoyed helping to build a school. We hope more people will support with campaigns to finish the fundraising for the Gbumbeh Primary School.





17 October 2013

Media interviews at K 2013

It takes quite some preparation to make the most out of your trade show attendance. For one, the EMG team has been reaching out to editors for weeks to arrange stand visits and one-to-one interviews.





16 October 2013

Day 1 at K 2013

The plastics world has gathered once again in Düsseldorf. From 10 in the morning the halls are flooding with visitors, with the occiasonal stand builder still rushing to fix a display or couriers bringing the latest parts.





14 October 2013

What's the story

Love them or loathe them, trade shows are an essential part of the promotional mix – and most companies carefully select the events where they are most likely to meet new and existing customers. Your trade show attendance can only be successful if you manage to get your key messages across – to (potential) customers and any visiting editors.





30 August 2013

Last Call: K 2013 Media Training

During this one day session you will get hands-on experience in responding to media enquiries, gain an understanding of media processes as well as develop your ability to talk confidently about the latest trends and innovations, focusing on key messages and highlighting company activities. 





21 August 2013

Social Media Monitoring

The use of social media has grown enormously; making the best use of these new media platforms will allow your business to be a leader and help keep you ahead of the competition.





19 August 2013

EMG Commits Cash and Issues Global Challenge to Help Build a School

EMG is launching its Steps for Schools Campaign to get fit and raise money for Schools for Salone





30 July 2013

Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.





22 July 2013

Making the most of your K 2013 investment

Are you ready for the K-show? EMG's Client Service Director Paulien Boumans discusses the best approach for your marketing communications plan for this year's K.





10 July 2013

Pre-K 2013 Video

Video impressions from EMG's Pre-K Multi-Client Press Event.





18 June 2013

Pre-K Multi-Client Press Conference - It's A Wrap

"This is our 4th Pre-K event and judging by its continued appeal, it won’t be our last."





6 June 2013

Pre-K 2013 - Day 2

The first day of this year’s Pre-K flew by! One highlight was the discussion at dinner between editors and industry leaders.





5 June 2013

Pre-K 2013

All signs are positive as the first day of Pre-K is underway with four companies presenting to 27 editors. 





31 May 2013

Putting the horse in front of the cart for K 2013

With 3000 companies exhibiting, editors will be overrun with invitations to hear and view what will be on show at the K or what is newsworthy.





22 May 2013

EMG gears up for SPS IPC Drives 2013

EMG is working on plans for the 2013 show to create increased awareness of our clients’ products and services.





19 April 2013

See you at Chinaplas 2013

The EMG teams will be working at Chinaplas for the 9th consecutive year, supporting clients with press conferences, interview management and key message development.





25 January 2013

A customer centric approach

When Dutch TV station RTL asked us to highlight some of our services, we invited some of our clients to talk about communication and what matters to them. Play the video to see the result.





16 January 2013

EMG Asiacom Inaugural Conference kicks off 2013

New interactive forum for B2B communications addresses the changing Asian economy.