B2B Media Relations Serving 12 clients at the latest K-show in Düsseldorf


EMG Activity

24 November 2014

Fasten your seatbelts - 2015 events calendar kicks off at breath-taking pace

Just as you thought the last of this year's exhibitions were done and dusted, many of you will already be thinking of the 2015 events schedule.  The new year promises to kick off at breath-taking pace with three mega shows all taking place in the first half in vastly different locations.  Our global capabilities, combined with local expertise and industry knowledge, enable us to work with our clients to take a broader perspective on how to maximise their presence and share of voice at shows within a coherent, integrated, programme structure.  

20 November 2014

10 years of success in China, continued growth, constant change

On November 20 we hosted our annual EMG Asiacom partner and client conference. The conference brought together keynote speakers and delegates from clients, agency partners and the media to present and debate on the theme of Communicating Value in a Rapidly Changing Market.

18 November 2014

Body Language 101: Are your non-verbal cues supporting what you say?

It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.

27 October 2014

Are you ready for (internal) blogging?

Think about blogs as the combined digital version of the traditional printed employee magazine and the impromptu chat around the water cooler. A big benefit is the interaction with the writer and the bonus is the conversation with other readers - available immediately versus waiting to send or read 'letters to the editors' in the next magazine.

10 October 2014

Creating a basis for profitable success and growth

By Phil Allen, CEO & Value Creator of Customer Value Management GmbH

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation. 

8 October 2014

Pitch Perfect - Hitting the right note with the media

Having your story is only half the battle, once you have your press release or article on paper, the real work starts: from identifying relevant publications and websites, to getting in touch with key editors and writers, offering additional information, interviews and photographs. Some parts of the process can be automated – but most of it relies on personal relationships and follow-up. In this blog we look at the art of delivery and style when pitching to the media.

6 October 2014

Trend watching The EMG Way™

When it comes to running a successful business, most companies have no need for soothsayers and crystal balls. What they do need, however, is a clear view of current and future trends – because this may well influence management decisions today and drive success tomorrow.

29 September 2014

Is your cascade strategy setting up managers for success?

Tools to help managers cascade and share key messages to their teams and throughout an organization vary by individual preference. What works for some, is cumbersome for others. There is seldom a “one size fits all” solution, but at the very least, it should be simple and efficient.

15 September 2014

Communication plans - the first step to effective communication

These days leadership is synonymous with communication, you can’t have one without the other. Well you can, but odds are that if leaders in your organization are poor communicators or place little priority on communication, the company's reputation suffers and employee engagement will be low - which translates to lower profitability and reduced performance.

8 September 2014

What extra hands can do for you at Fakuma

As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.

1 September 2014

Employees don't need more information, they need to understand what it means for them

Many smart organizations are realizing the strength from within when it comes to communications - that strength is their managers. Managers can be a source of information, but more importantly they need to facilitate understanding.

18 August 2014

5 things to help clearly define your strategy so your employees get it

Engaged employees increase productivity, contribute to better customer satisfaction and improve a company’s bottom line.

14 August 2014

EMG China moves office in Beijing, strengthens local team

EMG has moved its office location to the Third Estate Building in Beijing’s downtown Central Business District (CBD).  The Beijing team led by Eamon Pan, Senior Account Manager, completed the move in June this year just before the summer heat.  

11 August 2014

Internal Communications Benefit Your Bottom Line

Stop and think about internal communications. More and more it's being recognised as the secret sauce in a company's recipe for profitability.

5 August 2014

Leveraging trade shows for quality one-on-one time

Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a comprehensive and integrated programme including pre-show, on-site and post-show communications is an important step to capitalise on your investment.

31 July 2014

Brand Journalism: the way forward?

How many press releases are issued each day, each year? No one does the maths, but it runs easily into thousands per day, hundreds of thousands per month, and millions per year. Why? Because everyone thinks they have a story to tell, and believes their story is not only worth telling, but that people want to read it. This is simply not true.

30 July 2014

Anouk Luykx: proud winner of the 2014 EMG football content

While the German world champions were allowed to hold the FIFA world cup for just a few minutes, Anouk Luykx can caress her prize for quite a bit longer. 

21 July 2014

Create and capture value

Join our seminar 'Turn Business Challenges into New Revenue Opportunities' on October 15th at Fakuma 2014

14 July 2014

Recovering from World Cup Mania

What began one month ago on 12 June has been a long, climactic journey, full of fun banter with friends and unpredictable outcomes, culminating on Sunday in the final match between Germany and Argentina. 

19 June 2014

Value Based Marketing
Creating Customer Value, Capturing Your Share

2 day seminar in both English and Chinese to develop the essential value based-marketing skills for success in China is being held in Shanghai from July 15 -18th.

17 June 2014

EMG to manage media relations for REC in the Benelux region

EMG has been appointed by REC, a leading global provider of solar energy solutions, to develop and manage its media relations programme in the Benelux.

2 June 2014

Eurocom Conference Predicting Growth

Eurocom Worldwide, the global PR network, confidently predicted growth for its international business in 2014. This was confirmed at the network’s 13th annual conference held on January 31st in Stockholm, Sweden. Since the conference, the global PR network has been active on many communications fronts. One recent highlight is a first-of-its-kind study that takes an in-depth look into the Arab knowledge economy.

20 May 2014

Industry 4.0 - Simply a trend or the new standard?

Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided insight into the latest Industrial Ethernet developments.

6 May 2014

Predict the World Cup 2014 winners and losers

As with previous tournaments, EMG is organising a competition to predict who will win the World Cup Football. Join the fun and register today.

2 April 2014

All hands on deck for a global company launch

Archroma, the former textile, paper and emulsions businesses of Clariant, was acquired in 2013 by SK Capital. 

13 February 2014

Press conference in China in two weeks? No problem for EMG.

Many global companies know by now that telling their story around the world requires a local angle. The challenge is having the expertise and resources to do it. That’s where we come in.

27 January 2014

We've got you covered at Chinaplas

As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to deliver company messaging, raise your profile and initiate new business contacts. 

21 January 2014

Trade press alive and well in the automation industry

With more than 40 automation trade magazines in Germany alone and a growing active global database, the majority of our communications activities in this segment continues to revolve around personal editor relationships, editorial calendars and interviews.

9 January 2014

A look back at 2013 and key highlights from EMG

EMG wishes you a happy and prosperous 2014!

We are looking forward to another exciting and successful year in industrial communications.