Adding value to your message Media relations the EMG Way™

t
f
li
g+
xing
wechat

EMG Activity


21 December 2016

New Anti-graft Law to substantially change the PR Industry in Korea

by June Kim, Overseas PR Project Manager of  Communications Korea 

Since the birth of modern journalism in South Korea journalists have been held in high esteem in Korean society, laced with special favours. Consequently, building close personal relationships with the media has been a fundamental cornerstone to success in the PR industry of Korea. The Korean PR industry however, is now facing some challenging and groundbreaking changes.





12 December 2016

On the Trade Show trail

EMG’s key strength is the development of messaging and content. Using our industry knowledge, integrated communications expertise, and international reach, we have been able to help hundreds of industrial clients to tell their stories and engage with their audiences in a compelling way.





1 December 2016

Our own story in our own voices

During the past 25 years, the EMG team has handled thousands of projects for hundreds of industrial clients around the world. We have come a long way. 





23 November 2016

EMG: 25 years of business-to-business communications for leading industrial brands

It was 25 years ago that the EMG founders started a small business with a big idea: to build an international B2B and industrial communications agency. In 1991, the idea of a company operating on a pan-European scale was still relatively new – and it was for this reason that company was called The European Marketing Group. 





18 November 2016

Bringing Clarity to Guardian’s museum campaign

When global glass manufacturer Guardian Glass decided to pursue the museum sector as an exciting new market for its Clarity™- anti-reflective glass, it was clear that they needed a different approach that would appeal to this specific audience.  





16 October 2016

Henkel leverages EMG’s media relations skills to promote its new test facility

Henkel was excited this past summer to open its new CompositeLab in Heidelberg, Germany, as a state-of-the-art test facility where its experts can collaborate with automotive customers, and help them to develop and bring new ideas to market faster. In the facility, customers can do trials using high-pressure resin transfer molding (HP-RTM) equipment and explore new composite parts and processes. 





13 October 2016

Guardian Automotive defines key messages and makes an impact at Automechanika Frankfurt

Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define and embed its positioning and make a significant impact during Automechanika, the world’s leading trade fair for the automotive aftermarket. 





12 October 2016

Media monitoring and reporting The EMG Way

To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.





10 October 2016

Get help managing your trade-show workload

Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from trusted partners to help ensure they are as well prepared as possible. That’s where, for many firms, EMG comes into play.





22 September 2016

K 2016 - Are you ready?

So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start -- but it’s only a start.





18 July 2016

And we have a winner

In such a (sports) news packed summer, it's hard to believe that the final of the European Championship Football was just over a week ago. Today we congratulated Anneke Wakkee with winning our contest.





13 July 2016

What does the C-Suite want to see?

The first principle of any campaign is to agree on the goals and measureable outcomes that will determine success. Today agencies, communicators and marketers are able to track multiple touch points with the media, influencers and customers.  





30 June 2016

A Pre-K2016 Experience in Belgium

Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the event have been put together in a YouTube video.





28 June 2016

Doing it differently to be the talk of the show

EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes





16 June 2016

#e-nough!

EMG client Jonathan Graham is passionate about sustainability and passionate about print. So much so, he chairs the Marketing Committee of NGO Sustainable Green Printing (SGP) Partnership.





10 June 2016

Pre-K Multi-Client Press Conference - it's a wrap

Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts and communication professionals from six companies. 





9 June 2016

Plastics and the circular economy

The 6th Plasticity Forum is coming to London on September 21st coinciding with the London Design Festival.





31 May 2016

Join EMG's Euro 2016 Football Contest

Do you love football as much as we do? Or do you enjoy the opportunity to watch your favourite team beat the odds – and the others?





9 May 2016

Speed Dating, Industry Style

Do you have an interesting story to tell, but not a lot of time to tell it? Are you weary of the same-old media event format, and looking for something fresher and more interesting? 





21 April 2016

Understanding Russia

by Julia Kursova, Owner and Managing Director of BCOM

Today, much is written and spoken about the risks and constraints facing foreign investors doing business in Russia due to the adverse political situation and unstable economic climate.  And although it can be challenging, there are many successful examples of global market leaders who are well established.  





14 April 2016

The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28.  





7 April 2016

Get on the WeChat bandwagon

Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority now through mobile devices - China has long had a flourishing indigenous social media scene. Many platforms most Westerners have never heard of have already come and gone, having ridden the wave of 100s-of-millions-plus users and then fallen into demise - like RenRen, Sina Weibo and many more.





17 March 2016

Give editors the stories they really want

Information overload; short attention span... it has become more important than ever for business and trade publications to cover stories they know will catch the eye and interest of their readers. It’s making editors more selective and raises both challenges and opportunities from a PR perspective. 





9 March 2016

ELIX Polymers' positioning and communications strategy

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.





17 February 2016

2016 - a year of two halves

This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldorf.





4 February 2016

Making “Stories of Possible” Visible

SABIC has introduced a European campaign to heighten brand awareness by demonstrating that the company is a leading supplier of innovative materials. 





28 January 2016

Communication in a corporate environment

Clariant has emerged from a long period of change with a strong, clear ambition: to be the world leader in specialty chemicals. For the Group Communications department, reflecting this positive aim in all communications is a top priority.





20 January 2016

Pre-K is 5!

EMG is celebrating -  2016 will mark the fifth anniversary of our Pre-K Multi-Client Press Conference, an event that has successfully established itself as a regular in the “K year” calendars of leading Tier 1 plastics and chemicals industry editors.





7 January 2016

Keeping the message ball rolling

Raising the profile of new client Cytec Industrial Materials (part of the Solvay Group) among the German and Pan-European Automotive and Materials market.