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27 March 2018

Keep calm and communicate on

EMG Customer Survey: Six Challenges Facing Communicators Today

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respondent mentioned the increasingly faster pace of marketing and a lack of time. 

 From those in-depth interviews, six commonalities emerged;

  1. Ideas rich, but time and resource starved
  2. Committed to content 
  3. Struggling with audience segmentation
  4. Contending with digital disruption
  5. Exploring social selling
  6. Expected to demonstrate ROI, effectiveness and the value-add of communications

 
In addition, it’s also often left down to marketing and communications teams to guide their companies through these fast-paced times. No industry or sector is immune. We all have to embrace it or be left behind. 

We’re a hardy bunch though, so it is time to keep calm and communicate on!

Here are our responses to the six commonalities.


 

Topics Industry Trends - Posted by Greg Farrett