Communication Vision

The EMG newsletter

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Articles by Topic: Social Media


BLUF as a reply to TL;DR

To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay, then you may want to reconsider the BLUF principle: Bottom Line Up Front.


Public Relations in the Arab World: Why it matters and how it should be done

Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.


EMG Communicator Summit 2017: Embrace change and think like an air traffic controller

Two weeks ago a dozen senior marketers and communicators from across our client portfolio and guest speakers gathered at our office for EMG’s  ‘Communicator Summit’. The two main areas for debate were digital marketing and the changing role of the industrial communicator. 


‘Native content’ programme maximizes exposure for DSM Dyneema

DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution. 


Get on the WeChat bandwagon

Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority now through mobile devices - China has long had a flourishing indigenous social media scene. Many platforms most Westerners have never heard of have already come and gone, having ridden the wave of 100s-of-millions-plus users and then fallen into demise - like RenRen, Sina Weibo and many more.


Clariant demonstrates leadership in sustainability, and uses social media

When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as possible.


BE SOCIAL: turn CAPS LOCK off

Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more than a few words and typos are easily made (think smartphones and tablets).


Dark Thinking about Dark Social

A few weeks ago I read an article about Dark Social. To some the buzz word for 2015 – or at least at the time of publishing. 


Real news - or just puff?

If you want to promote your business online, you need a good story.  Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.


Are you ready for (internal) blogging?

Think about blogs as the combined digital version of the traditional printed employee magazine and the impromptu chat around the water cooler. A big benefit is the interaction with the writer and the bonus is the conversation with other readers - available immediately versus waiting to send or read 'letters to the editors' in the next magazine.


Social Media Monitoring

The use of social media has grown enormously; making the best use of these new media platforms will allow your business to be a leader and help keep you ahead of the competition.


Trade media and the digital (r)evolution - Getting your message across

As an agency specializing in B2B industrial media communications, EMG is often asked by our clients to provide guidance on how best to allocate their budgets across different media types. We are asked to deliver advice concerning online vs offline, paper vs digital, business/ trade media vs social media, earned vs paid media, to name but a few.


Smartphones now widely used to access online news

The majority of respondents to the Eurocom Worldwide Technology Survey now access online news using computers, phones and tablets, such as iPads.


K-BLOG: MILLIKEN @ K 2010

On 1 September, Milliken opened the digital doors to its K 2010 stand via a K-blog. Regular updates before and during the show allow Milliken to communicate actively about its many additive innovations to be presented at K 2010.


Social Media: Threat or Opportunity?

Are you wondering what the online community is saying about you?


Trade press use of social media

Today, social media are dominating discussions about communication and internet developments. What started as bulletin boards and people creating their own personal websites has now turned into a global communications phenomenon - with Facebook overtaking Google as the number 1 site in America.