Communication Vision - October 2014

EMG's newsletter about industry trends and more...

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Pitch Perfect - Hitting the right note with the media

Having your story is only half the battle, once you have your press release or article on paper, the real work starts: from identifying relevant publications and websites, to getting in touch with key editors and writers, offering additional information, interviews and photographs. Some parts of the process can be automated – but most of it relies on personal relationships and follow-up. In this blog we look at the art of delivery and style when pitching to the media.


 Nancy van Heesewijk 

Nancy van Heesewijk
nvanheesewijk@emg-pr.com
+31 164 317 018



Trend watching The EMG Way™

When it comes to running a successful business, most companies have no need for soothsayers and crystal balls. What they do need, however, is a clear view of current and future trends – because this may well influence management decisions today and drive success tomorrow.


5 things to help clearly define your strategy so your employees get it

Engaged employees increase productivity, contribute to better customer satisfaction and improve a company’s bottom line.


Creating a basis for profitable success and growth

By Phil Allen, CEO & Value Creator of Customer Value Management GmbH

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation.