Communication Vision May 2015

EMG's newsletter covering a wide range of communication trends

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Communication Vision


Chinaplas thunders back to Guangzhou

Adsale, the show organisers, said the show has now outgrown the K fair in exhibitor count- claiming 3282 exhibitors from 40 countries, compared to 3215 at the last K in 2013.  Some 400 of these are first time exhibitors, mainly from China and across Asia. Overall, Chinese firms account for around 60% of exhibitors. At the close of day one, we could not find any stats on the visitor count, which is expected to exceed last year’s show in Shanghai, with over 75% coming from China.


 John Gallagher 

John Gallagher
jgallagher@emg-pr.com
+31 164 317 035



Trelleborg's industrial tires operations goes full circle with EMG

EMG first began working with Trelleborg industrial tires operations, an operation within the Trelleborg Group, in 2013 in China.  The operation, a leading manufacturer of tires for forklifts and heavy construction machines was at the early stages of building its brand profile in China.


K 2016: Plan your high visibility campaign now

Demand for exhibition space is extremely lively, and all 19 halls of Düsseldorf's fairgrounds will once again be fully occupied.  All in all, around 3.000 exhibitors are expected in Düsseldorf between 19 and 26 October 2016. If you want to take part in the greatest Plastics show on the planet, make sure your application is in before the deadline of May 31, 2015.


Communication Fundamentals: On track or time to get back to basics?

I'm a communications junkie.  LinkedIn Updates and eNewsletters feed my craving and my inbox is full - 10 rules of content marketing, essential skills for social media success, blogging nightmares to avoid, creating contagious content, thought leadership to drive business goals, storytelling that sticks and the list goes on.