Communication Vision March 2016

EMG's newsletter covering a wide range of communication trends


Communication Vision

2016 - a year of two halves

This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldorf.

 John Gallagher 

John Gallagher
+31 164 317 035

ELIX Polymers' positioning and communications strategy

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.

Give editors the stories they really want

Information overload; short attention span... it has become more important than ever for business and trade publications to cover stories they know will catch the eye and interest of their readers. It’s making editors more selective and raises both challenges and opportunities from a PR perspective.