Media Relations at K 2016 an ideal platform to interact with trade media

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Online marketing and communications

Whilst online communications are now well accepted in the B2B environment, many Marcom managers are wondering what the real long-term value of social media will be for their business. Should they even get involved at all?

Such decisions should be based on fact – and many EMG clients are using our resources and know-how to monitor, study and where appropriate take the necessary steps to be properly informed and involved.

From Social Networks to Blogs, EMG has the ability to identify and reach your target audience by tapping into online communities and monitoring activities.
We help many of our clients to create and maintain their internet presence and to identify trends and opportunities.
 

Online marketing and communications - The EMG Way™

To support our clients’ online marketing and communications activities, we apply a number of proprietary tools, including

PressReleaseFinder.com™ and prf.cn™
With a track record of more than 10 years, www.PressReleaseFinder.com, our online multi-lingual media centre for trade editors, has become a trusted source of information and a regular port of call for countless (trade) editors and writers. Together with its dedicated Chinese language sister site www.prf.cn, PressReleaseFinder also actively reaches out to Editors through regular and targeted outreach.

EMG Online Community Monitor™

  • Tracking web 2.0 and social media as and when it happens
  • Reporting possibilities tailored to issues/campaigns