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Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

Account Based Marketing (ABM) is growing with 76% of B2B companies in UK and Europe looking to increase their efforts in ABM in the next year, but while ABM might be right for your organization, it...

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Strategy Marketing Communications

Some worry that automation and robots are taking over. Already they are a part of our lives. We pay our bills through our phones, our cars tell us when we are going to hit something and our social ...

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Marketing Communications

EMG moved our office from across the river two years ago, and we have watched the district blossom into a hub for innovators and entrepreneurs in the areas of science, artificial intelligence, tech...

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EMG Community

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across...

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Social Media Digital Marketing Strategy Marketing Communications

In recent years, Additive Manufacturing (known as “3D printing”) has made impressive progress in the areas of equipment, material, technology and application. China is at the heart of t...

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Additive Manufacturing

Disruption is something not everyone looks forward to, but Michelle Ponto loves the challenge of staying ahead of change. Michelle is an Emmy-nominated journalist with over 25 years of news and med...

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EMG Community

Faced with today’s ever-evolving digital B2B marketplace, where 94% of buyers research online when checking out service providers, it can be tricky to identify your optimum targets – es...

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Digital Marketing

Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations. 

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Social Media Media Relations

People love stories and being in the know and this is what podcasts are all about. And they are growing hugely in popularity. The ever-present smartphone is home base for this content and...

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Digital Marketing Content

Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta. 

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EMG Community Industry Trends